Audience Profiles

Name: Sarah Johnson

Age: 17

Interests: Live concerts, clothes shopping, photography, indie music

Favourite brands/shops: Topshop, Select, ASOS, American Apparel

Favourite artists: The 1975, Passenger, Iggy Azalea, Bastille, Imagine Dragons, London Grammar

Magazine interests: Clash, NME

Studying: Graphic design, Photography, Art

        

Audience research

After looking up my genre on UK tribes i have found out that the key things to do with Indie Scenesters is that they are dedicated to finding the newest music, staying ahead of the curve and having a genuine love of music. The fashion trends include skinny jeans and converse whilst loving brands such as soundcloud and Cheap Monday clothes. Another popular event with Indie Scenesters are festivals which I should take into consideration when creating my magazine as the fashion inspiration for my front cover could be festival related and some of the stories mentioned on my contents page could relate to festivals.

Mood Boards

Fashion & Styling

Indie fashion/styling | Create infographics

Title of magazine

I have brainstormed possible magazine titles to do with the indie genre and music. Out of the choices above my two favourite are harmony and spirit; I like harmony as it will be immediately noticeable as a music magazine and is linked to my genre as it also means peaceful. However, I also like spirit because this is directly linked to my genre and is short and more catchy for a magazine.
During my audience research the main thing that was highlighted about the Indie 'tribe' was that they were "dedicated to music" as "this is what separates them" from other genres. Therefore I believe that it would be appropriate for me to use Harmony as my title as not only does it highlight the music magazine but it is in keeping with my genre. A lot of the magazines in my title research has shorter names but this meant that their name had to be very large to fit across the head of the page or it was centralised. If I use harmony as my title it will be different to the already popular magazines and unusual in the style of my genre.
I think this is a unique name that sums up what my magazine will be about and therefore I am going to use Harmony as my title.

Style of my magazine

Style of my magazine

The style that I want my magazine to be in is indie. This is because I am already interested in the colours, fashion and music that this genre provides and therefore I believe I will be able to make a good magazine around this. I have created a music playlist, see beneath blog archive, of my favourite tracks that fit with this genre in order to consider some artists that could feature in this kind of magazine.

There are several styles of magazine that I like and so will influence my magazine. I like the way that Dazed & Confused magazine commonly use a mid-shot of the artist on their cover and then positions them either on top or below of the title depending on what is featured at the top of the image.
However, I also like how the image that is used on Clash magazines takes up a lot of the space on the front cover and so I think that I will use this idea on my magazine as I do not want to have a lot of blank space. Colour is also used on the background of some Clash magazines which looks more attractive and appealing to me so I may consider doing this with my magazine. I want my title to fit across the top of my page like the previously mentioned magazines have and the text to fit around the image rather than overlapping it. I also wish to have a more unusual double page spread as I want the emphasis to remain on the image which will feature large on these pages, like the example from rolling stones magazine below,  whilst the writing remains neat and clean.